Mr. Alex Bagden

Online Advertising & Reviews

Online advertising is an excellent way to generate more phone calls. In this session, Alex will explore different types of online advertising and methods to efficiently manage digital campaigns and your online presence. The overarching focus will be on maximizing each dollar spent to optimize both the quantity and quality of prospective patients proactively contacting your office.

Mrs. Brooke Binnall

Dancing with Damon: How to Perfectly Choreograph Your Office

As a veteran in this field, with over a decade of Damon experience, Brooke will offer a method of implementing the Damon System in an entire office approach. She will focus on the “intangibles” of practice life, including setting the right tone for the practice, getting team members excited about treatment and patient results, and hiring people for their like-minded values and personality fit with the team. She will offer valuable tips to increase your success and efficiency with the Damon System, specifically covering routine and emergency appointment protocols, scripting and verbiage for the front office, patient education, emergency prevention, doctor-time scheduling and wire sequencing. She will also present an effective training process for new and experienced assistants, stressing the importance of continuing education (for the entire office) in the form of team meetings, huddles, and conferences.

Dr. Grant Collins

Leadership. Patient Experience. Employee Empowerment. What you’re missing and how it could destroy your office culture

Have you ever made a big decision and then immediately regretted it? That was me five years ago right after I started a practice from scratch. Our phones weren't ringing, we had less than 10 new patients per month, and I was beginning to think we made the wrong decision. That is, until I finally "got it" and completely changed my perspective on how to run a clinic. After studying brilliant companies such as Disney, Ritz Carlton, and Starbucks, I began to truly understand leadership, culture, service excellence and employee empowerment. In this lecture, I'll give you a glimpse of what we have done to go from zero patients per day to seeing over 103 patients per day in our office of 1,131 square feet in under five years since opening.

Andrea Cook

Customer Service Vs. Customer EXPERIENCE

What is the difference between these two scenarios we are all too familiar with? Customer service is the bare bones transaction between a patient and an office. Customer experience is when team members are there because they want to be and because they realize the importance of their position in the office. In this session, Ms. Cook will discuss the differences and how each team member can make every interaction with your patients a true customer experience. These experiences will build your reputation and a team of all stars that can deliver one at every opportunity. Participants will discover how great customer service can build your practice, understand the difference between customer service and customer experience, learn how to develop tools to train team members to deliver your customer experience, and more.

Caitlin MacNeilly

From Coordinator to Coach: Changing Your Approach to Clinical Management

This carefully-constructed presentation covers the process of creating a strong office culture, clinical management and clinical efficiency. You will learn practical ways to track and review clinical flow and how to use these statistics to improve your team’s efficiency and awareness. From the hiring process to developing a team of clinical coordinators and independent thinkers, this lecture provides tried-and-tested examples of how Kozlowski Orthodontics has built its success on the premise that team work really does make the dream work. Join Caitlin and discover how you can take your clinical team to the next level!

Mr. Alex Miroshnichenko

Optimizing Practice Performance Through Digital Best Practices

Is your website effective at generating new patient leads? Is it easy to find via search engines? Do you know how to quickly analyze Google Analytics reports to maximize your online reach and attract new patients? Your website is an integral component of your practice. If designed correctly, it can generate more patients for your practice. If done poorly, your competition will profit at your expense. In this session, you will learn basic and easy-to-implement fundamentals of Website design, search engine optimization (SEO) and Google Performance Analytics that will turn your website into a lead generation machine.

Dr. Sonia Palleck

Emotional Intelligence and its Impact on the Workplace

In this informative and entertaining lecture, Dr. Palleck will outline how you can measure your "Emotional IQ." She will describe how the softer side of intelligence affects your personality, the way you live your life, and its impact on others. Practical tools to improve self-awareness and your overall happiness will be shared. It is not "Great work, success, be happy." It is "Be happy, great work, success."

Dr. Dovi Prero

Explode your practice and educate your patients with Instagram

High quality orthodontic care is the bedrock of our practices. Through Instagram, we have the ability to educate the masses about the differentiated results that orthodontists can uniquely provide. Dr. Prero will explore and share how he has used Instagram to grow his practice, promote the specialty of orthodontics, and convey the importance of high quality treatment in an educational and entertaining way.